PR for Your Photography: The Secret to Getting Featured

Location: Photoville Pavilion

Date: Friday September 11th

Time: 11:30AM-12:15PM

Featuring: Alison Zavos (moderator), Blake Zidell, Gabriel H. Sanchez, Erin Allweiss, and Elizabeth Griffin

This seminar is part of Luminance at Photoville presented by PhotoShelter.
A full day conference pass ($20) includes admission to all six panels plus breakfast, lunch and admission to the peer review happy hour. Click here to purchase a pass.

What’s the secret to getting press coverage for your photography? With some online outlets getting well over a million unique hits a month, the exposure can have a direct impact on the growth of your audience, and even help you land more gigs. In this exciting panel, hear directly from top photo editors from BuzzFeed and Esquire Magazine who share how they find photographers to highlight, plus exactly what they’re looking for. We’ll also talk to reps from firms including Blake Zidell & Associates and The Number 29 who share creative ideas to help you think outside the box and get featured.

Can’t make it for the whole day? No problem. Just be sure to register for the free talks you’ll be attending to guarantee your seat.
Click here to register for this seminar.

Alison Zavos_WEB01 Alison Zavos, Editor-in-Chief, Feature Shoot
Alison Zavos is the Founder/Editor-in-Chief of Feature Shoot and a photography curator. She is also an active member of the photography community, reviewing portfolios for numerous organizations and speaking on various panels discussing topics such as the impact of new media, marketing, press and photography blogs. Prior to running Feature Shoot full time, Zavos worked as a photo editor. She lives in Brooklyn with her husband and 2-year-old daughter.

Sanchez,-Gabriel_WEB12Gabriel Sanchez, Photo Essay Editor, BuzzFeed
Gabriel H. Sanchez is a writer and photographer. He holds an undergraduate degree in photo-communications and a graduate degree in photography from Parsons The New School for Design. He’s the current Photo Essay Editor at BuzzFeed dot com, the website, and is a contributing writer on photography for,,, among others.

Erin Allweiss_WEB11Erin Allweiss, Number 29
Erin Allweiss is the founder of No. 29 – a NYC based communications firm with a focus on arts, design, impact and storytelling. No. 29 works with artists and institutions who are spurring a dialogue and moving the needle.This includes photographers and sculptors shifting the way people see the world, platforms and conferences that are changing the way people experience stories, and a real estate developer with an unwavering dedication to design and affordability. Erin has worked in Washington, Paris and New York, combining her background in public policy with arts communications. Among photography projects of note, she has led PR for the TED Prize, including 2011 winner JR; the major photo project This Place, for which 12 photographers from around the world made bodies of work in Israel and the West Bank; photographers whose work examines environmental degradation, including Guggenheim Fellow Rachel Sussman; and artist Arne Svenson, whose work Neighbors launched a conversation (and court case) about privacy.

Blake Zidell_WEB10Blake Zidell, Founder & President of Blake Zidell & Associates
Blake Zidell is the founder and president of Blake Zidell & Associates, a Brooklyn-based public relations firm that represents artists, non-profit organizations, cultural institutions and festivals. Current and recent clients include Photoville, St. Ann’s Warehouse, The Kitchen, StoryCorps, BRIC and the BRIC Celebrate Brooklyn Festival, FIAF’s Crossing the Line Festival, Soho Rep, the New School College of Performing Arts, Performance Space 122, National Sawdust, Abrons Arts Center and Luaka Bop.

unnamed (3)_WEB Elizabeth Griffin is the Photo Editor for Esquire Magazine (online), Strategic Visual Content Editor for Hearst Digital Media (HDM), and a senior staff photographer and producer across all HDM brands. She is the co-founder of Project Amelia, an all-volunteer effort to assist a fellow-photographer with cancer-treatment costs, and a three-time team producer at the Eddie Adams Workshop. She is a life-long New Yorker and a graduate of Georgetown University.

photoshelter Images. At PhotoShelter, the word means so much more than a pretty picture — it’s about improving the way millions of image creators, brands and businesses communicate in a visual world. It’s about harnessing the power of images easily, securely and affordably — anytime, anywhere. It’s about using media in the most efficient way possible to tell your story and engage your audience. In essence, it’s about making visual assets more useful and valuable with cutting-edge image management technology. That’s what we’ve been doing for over 10 years. More than 80,000 professional photographers and 100 leading brands trust and rely on PhotoShelter to do just that every day, with over 220 million of their image assets.